For the purpose of applicable data protection legislation (including but not limited to the General Data Protection Regulation (Regulation (EU) 2016/679) (the GDPR) and the Data Protection Act 2018, together the “Data Protection Laws”), the company responsible for your personal data is Body Muscle Matters (“we” or “us”).
We have developed this policy because we want you to feel confident about the privacy and security of your personal information. It describes how we collect, use and process your personal data, and how, in doing so, we comply with our legal obligations to you. Your privacy is important to us, and we are committed to protecting and safeguarding your data privacy rights.
When we refer to “personal information” in this privacy policy, we mean information which identifies you as an individual, or is capable of doing so. Accordingly, we may hold and use data about you in your capacity as a consumer, a business customer, as an individual acting on behalf of a business customer, as a supplier to Body Muscle Matters, or in any other capacity.
Please read this privacy policy carefully. If you are using any of our services, by continuing to do so, you indicate your agreement to our use of your personal information as set out in this privacy policy.
We reserve the right to modify this privacy policy at any time. Any changes we may make to this privacy policy in the future will be notified and made available to you using our website. Your continued use of the services and the website shall be deemed your acceptance of the varied privacy policy.
What does this privacy policy cover?
This privacy policy only applies to how Body Muscle Matters deals with your personal information. It does not apply to any other company or to any other company’s websites even if you access them through Body Muscle Matters. If you disclose your personal information to other companies, your information will be dealt with according to their privacy practices.
What personal information do we collect about you, and when?
We collect and process some or all of the following types of information from you in the course of your use of the website, providing our services, and/or dealing with you as a supplier to Body Muscle Matters:
- Information you provide in the course of communications with us (e.g. name, email, phone number, address).
- Information collected via forms on our website or during contract negotiations.
- Bank details when paying by Direct Debit.
- Feedback about the services we provide or your preferences for future offerings.
- Technical data from your visits to our site (traffic data, location, IP address, browser type, device used, etc.).
The provision of certain information is required for us to provide services. We will inform you at the point of collecting information whether it is mandatory.
What personal information do we collect from third parties?
We may receive your personal information from third parties, such as for marketing purposes. We rely on those third parties to ensure they have your consent to share your information.
If you order goods or services from us, we may make credit reference checks by accessing data held by relevant agencies. We will protect any such information in line with this policy.
How do we use your personal information?
Lawful basis for processing: We process personal data on the basis of:
- Legitimate interests (e.g. marketing, service improvement, administration),
- Contractual necessity (where a contract exists or is being entered into).
Purpose of processing includes:
- Delivering our services to you or your organization.
- Fulfilling contractual obligations.
- Providing you with offers, promotions, or updates.
- Improving our website and user experience.
- Sending marketing communications (if you’ve opted in).
You can opt-out of marketing at any time by following unsubscribe instructions in our communications or by contacting us directly.
Do we share your personal information with others?
Yes, but only as necessary and in compliance with Data Protection Laws:
- With service providers working on our behalf.
- Within our corporate group (if applicable).
- During business restructuring, sale or acquisition.
- If legally required (e.g. law enforcement, national security).
- With your consent, to select third parties for relevant offers.
How do we keep your personal information secure?
We use appropriate security measures to protect your data, including:
- Secure servers,
- Controlled access,
- Confidentiality obligations on staff,
- Breach detection and reporting procedures.
Please note: while we do our best to protect your data, transmission over the internet is never 100% secure.
Where do we store your personal information?
Data is stored on secure servers located in the UK or EEA.
In some cases, your data may be transferred outside the EEA. If so, we ensure it is protected via:
- EU Commission-approved contracts,
- Adequacy decisions, or
- The EU-US Privacy Shield framework (where applicable).
Contact us if you want more details on international transfers.
How long do we keep your data?
We only retain your data for as long as necessary. Specifically:
- Contractual data: for the duration of the contract plus 7 years.
- Marketing data: up to 2 years from last interaction.
What are your rights?
You have the following rights under the GDPR:
- Right to be informed
- Right of access
- Right to rectification
- Right to object (including to direct marketing)
- Right to withdraw consent
- Right to erasure
- Right to restrict processing
- Right to data portability
To exercise any of these rights, contact us using the details below. You also have the right to lodge a complaint with the ICO at ico.org.uk or call 0303 123 1113.
How can I access or update my data?
Send a written request to us at Body Muscle Matters including:
- Sufficient identification (e.g. photo ID + recent utility bill),
- The nature of your request,
- Any reference numbers or account info.
We’ll respond within the legal timeframe.
Cookies and IP Addresses
We collect anonymous usage data and use cookies to improve your browsing experience. These may include:
- Analytical cookies: To measure traffic and usage.
- Strictly necessary cookies: For site functionality.
- Functionality cookies: Remember preferences.
- Targeting cookies: Track visits and personalize content/ads.
You can disable cookies via your browser settings, but some site functions may be limited.